2017 Forum Speakers

Mayra Gonzalez

President and Managing Director
Nissan Mexicana
Photo of Mayra Gonzalez

Mayra Gonzalez is president and managing director of Nissan Mexicana, which has achieved more than seven consecutive years of sales leadership in the automotive industry in Mexico. Gonzalez is the first female executive to be appointed president of a country within the Nissan Group and the youngest person to assume this position in the history of the company. Gonzalez also was the first woman to become a member of Nissan Mexicana’s executive committee. In her previous role as vice president of sales, marketing and dealer network development, she established an all-time industry sales of record. Previously, as director of customer quality and dealer network development strategy for the Americas, Gonzalez managed the strategic growth of Nissan Americas distribution network and incorporated different strategies to maintain client satisfaction, sales and post-sales leadership in the regions established by commercial laws of each country. Gonzalez holds a bachelor’s degree in marketing by the Technological University of Mexico, a master’s degree in advertising from Anahuac University and a postgraduate degree in business from the International School of Canada.